Business firms operate in the market to gain profits and help their own causes for survival. The implications of survival in the market are well understood by the individual firm. So they tend to employ marketing management techniques so that their ends are supported well. When the business firms are operating on a large scale, the scenario is entirely different. There may be a few competitors on the run, but the tasks of survival remain to be complicated as ever. Large business firms command bigger share of reputation, and thus have to become the best in the business. Considering the most basic operational activities for the firms, it is derived that customer is the king of the market, and therefore, it is aimed to keep all efforts customer oriented to keep them satisfied.
It is true that large organizations have economies of scale, but large scale operations require certain special efforts from the side of business firms.
http://mattermost.com/blog/workstream-collaboration is a station where such efforts could be recognized and applied in order to serve the customer interests in a much better way than before. A integrated approach to address customer interests with work stream collaboration gives a getaway to the firms to first classify the concerns of their customers, and then giving them prompt replies by uploading the data over a cloud host that could provide ease of work. And as far as security is concerned, the best in the business encryption techniques are deployed to keep the matters safe. Thus, there is happiness all around for the customers as well as for the business firms, provided they are operating on a large scale, as the interface between them is quite healthy and satisfactory for both of the sides.